Locala Plan is a cloud-based software solution designed for marketers to plan, activate, and optimize omnichannel media campaigns. The platform leverages real-world location data and machine learning to identify high-value customer segments and commerce areas. It enables users to define and execute customized media strategies across digital channels such as DOOH (Digital Out-of-Home), CTV (Connected TV), video, mobile, audio, and display. Locala Plan provides real-time attribution and reporting, allowing marketers to measure store-level foot traffic and incremental sales lift, and to evaluate campaign performance at both local and national levels. The solution is built to maximize return on ad spend by delivering actionable insights and supporting data-driven decision-making throughout the consumer journey.

Key Features

Location-Based Audience Identification Uses mobility, purchase, and intent data to pinpoint valuable customer segments.

• Identifies exclusive shoppers, switchers, and high-potential prospects
• Maps commerce areas for targeted campaigns

Omnichannel Media Planning and Activation Supports campaign management across all major digital channels.

• Plan, activate, and optimize campaigns on DOOH, CTV, video, mobile, audio, and display
• Customizable media strategies for each stage of the consumer journey

Real-Time Attribution and Reporting Provides analytics to measure campaign impact and store performance.

• Tracks store-level foot traffic and incremental sales lift
• Custom attribution engine for local and national campaign evaluation

AI-Driven Optimization Enhances campaign effectiveness using machine learning.

• Delivers actionable insights for media strategy refinement
• Maximizes return on ad spend

Benefits

Improved Campaign ROI Maximizes advertising effectiveness and budget allocation.

• Data-driven targeting increases conversion rates
• Real-time measurement enables rapid optimization

Comprehensive Channel Coverage Ensures consistent messaging and reach.

• Manages campaigns across all relevant digital channels
• Supports omnichannel consumer engagement

Actionable Insights Empowers marketers with clear, data-backed recommendations.

• Identifies high-value audiences and commerce areas
• Provides transparent reporting for performance evaluation