Placeable is a comprehensive SaaS MarTech solution designed to drive online and offline revenue by optimizing location data management, local marketing, and digital advertising strategies. It comprises two core products: Placeable Workbench™ and Placeable Pages™. Placeable Workbench serves as a robust platform for location data management and distribution, simplifying the assembly, enhancement, and publishing of critical location information. It normalizes, enriches, and geo-codes data, identifying actionable insights and providing prioritized recommendations to improve content quality, automate publishing to unique local pages, launch geographically targeted campaigns swiftly, and seamlessly deliver location details to third-party sites. Once data is certified by Workbench, Placeable Pages enables businesses to rapidly deploy and update hundreds or thousands of individual, mobile-friendly local landing pages and business locators. This ensures enhanced site maps and geo-indexed pages, guaranteeing brand visibility in local search results. The platform helps businesses build and maintain robust locator applications with geo-targeted advertising, capture and convert qualified buyers near locations, and serve microsites with bleeding-edge SEO to directly facilitate online and offline business objectives. It also assists in identifying the best vocabulary for ad-words campaigns to drive traffic. A new GenAI CoPilot feature further enhances the platform, offering natural language querying for quick access to key performance indicators and utilizing sentiment analysis to track customer reviews, aiding in real-time reputation management and fostering better customer relationships.

Features & Benefits

• Location Data Management & Distribution (Placeable Workbench)
  • Placeable Workbench enables quick assembly, enhancement, and publishing of location data to improve customer engagement. It normalizes, enriches, and geo-codes data, identifying actionable insights and providing prioritized recommendations.
  • Automatically publishes changes to unique local pages.
  • Quickly launches geographically targeted campaigns.
  • Seamlessly delivers location information to third-party sites.
• Customizable Local Landing Pages (Placeable Pages)
  • Placeable Pages allows rapid deployment and updates of mobile-friendly local pages and business locators, enhancing site maps and geo-indexed pages for optimal local search visibility.
• Local Marketing & Advertising Optimization
  • Supports the creation of robust locator applications with geo-targeted advertising, helps capture and convert qualified buyers, and identifies optimal vocabulary for ad-words campaigns to drive traffic.
• GenAI CoPilot
  • A GenAI-powered add-on that simplifies data access and enriches the user experience by enabling natural language queries for KPIs and utilizing sentiment analysis for reputation management.
  • Natural Language-driven Querying: Converts business questions asked in plain English into data-driven answers.
  • Sentiment Analysis Alerts: CoPilot automatically evaluates customer reviews for sentiment and generates action-ready reports.
  • Simplified data queries: Use plain language to get the data you need.
  • Fast Access to Metrics: Quickly get key performance indicators.
  • Brand Safeguarding: Real-time sentiment tracking for reputation management.