Plan, track & measure the effectiveness of liaison activity across key growth initiatives.

Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track, and measure the effectiveness of liaison activity across key growth initiatives. You’ll be better armed to prevent physician turnover and loss of revenue by keeping organized timelines and task assignments.

Review responsiveness by tracking physicians and closing the loop on any obstacles to access or service issues. Our easy-to-use platform integrates claims data into the PRM to help you understand patient mix, payer mix, claims volume, and shared patient connections at the provider level to help you evaluate return on visit.

Plan, Track & Measure with Our PRM Evaluate return on investment, track top providers in your market, & gather market intelligence with our PRM.

Set Growth Initiatives Use Marketware’s Physician Relationship Management solution to set growth initiatives specific to outreach campaigns, including goal setting, key targets, planned tactics in the relationship development funnel — and, most importantly, related results. Our PRM allows you to see a comprehensive overview of all tasks and active and completed initiatives, plus easily edit and create new initiatives. The overview includes updates such as:

• Initiatives started, ended, total for the last 90 days
• Initiatives by status & category
• Members that are in progress, completed, & total for the last 90 days
• Members by status & type

Track Progress Provide clarity and assurance by quickly and easily producing robust reports on the different aspects of your physician relationship management initiatives. For ease of stakeholder engagement, you can also simply export your reports into a variety of formats, ranging from PDF to CSV and more. Generate reports that demonstrate the Return on Investment (ROI) of your referral development. That means you’ll be able to see your referrals increase over time and correlate that increase with the initiatives you’ve created and the relationships you’ve built.

Plan Your Work Our product allows you to visualize & prioritize tasks & candidate contacts. Marketware’s PRM also gives multiple team members and departments the ability to contribute to your day-to-day plans and provides strategic reports to identify your key metrics and understand your Return on Investment (ROI) and Return on Visit_ (ROV)_.

Monitor Issue Management Identify and track roadblock issues by referral source and monitor average response times. This feature allows you to explore department-specific or organizational access and service trends that may lead to growth barriers. Our issues section allows you to effortlessly log new issues, view notes, and run detailed reports.

Build Comprehensive Profiles Create a variety of profile records to manage all the people & places involved in your recruitment efforts, including education, employment history, and sources. A typical applicant tracking system allows you to create a candidate profile. However, Marketware includes fields that are relevant to physician onboarding. Additionally, our platform allows you to create custom fields so you can capture valuable insights unique to your organization.

Enjoy Seamless Data Integrations See claims results, including patient mix, payer mix, claims volumes & shared patient connections at the provider level with our in-app dashboards. You can also access filters to view internal & external data results tied to key profile fields or providers in specific initiatives, visits, or issues collected from providers.

Features

• Referral Tracking: Monitor and analyze referral patterns to optimize network performance.
• Provider Database: Centralized physician profiles with specialties, locations, and contact details.
• Engagement Analytics: Real-time dashboards to measure outreach effectiveness and identify trends.
• Automated Communication: Streamlined messaging and scheduling for consistent engagement.
• Integration with EHR: Seamless data flow between clinical systems and relationship management tools.