The Proven Direct-To-Patient Solution

Deliver a comprehensive and flexible direct-to-patient (DTP) solution with PHIL Direct. Whether you need an out-of-the-box solution including telemedicine or a hub + fulfillment solution with a seamless digital patient experience, we offer 5+ years of deep DTP expertise to help your brands succeed online.

Maximize Patient Access, Adherence and Affordability with an E-Commerce-Like Experience

Meet patients where they are with a direct-to-patient solution that provides the convenient, transparent, digital-first experience they expect from modern consumer services – from the same team that serves thousands of patients through PHIL Core, our digital hub services.

An All-in-One Access Solution

PHIL Direct delivers the e-commerce-like experience patients expect while solving the complex access challenges of branded pharmaceuticals. Through our integrated out-of-the-box solution, PHIL Direct offers a highly configurable, end-to-end direct-to-patient platform that drives commercial success while supporting patient access, affordability, and adherence.

Launch a Compliant, Commercially Viable DTP Program

PHIL Direct offers the affordability and convenience patients expect while ensuring commercial sustainability for your branded products. Our solution is particularly powerful for:

• Specialty-lite (including lifestyle and “discretionary”) medications where patients value convenience
• Sensitive health conditions where privacy is important
• Health conditions where primary care providers need specialist support

Affordability at its core

Lower affordability barriers through insurance with a sophisticated prior authorization process and step-edit strategy. Plus, include a cash offer when all means of coverage have been exhausted.

Scalable with enhanced GTN focus

Protect pricing integrity while expanding patient access and driving brand performance through intelligent dispense management and coverage optimization

Customized implementation approach

Launch with our out-of-the-box solution including telemedicine, or a fulfillment-only program that seamlessly integrates with your existing partners

Fast-tracked implementation

Fragmented solutions require months of vendor coordination – our integrated platform accelerates time-to-launch.

Full-spectrum data and insights

Full-stack integration equates to seamless data and insights across every stage of patient journey

Program flexibility and control

Through customizable business rules, white-label options, and adaptable patient experiences

Compliance and privacy

Strong safeguards in place to ensure compliance, protect patient privacy, and uphold evolving regulatory standards

Proven DTP expertise

Full-stack capabilities and 5+ years of digital patient DTP experience to eliminate friction points that erode patient trust

Optimize the Digital Brand Experience for Better Treatment Access

Transform expensive TV and digital ad spend into measurable ROI with clear calls-to-action and seamless patient journeys that eliminate traditional friction points. PHIL Direct delivers the e-commerce-like experience patients expect from modern consumer services.

Support patient education and treatment access with PHIL Direct

Close partnership with your Agency of Record for creative development and omni-channel campaign approach Clear calls-to-action that translates patient awareness into telemedicine visits Comprehensive program analytics with aggregate insights to measure patient journey effectiveness and campaign attribution Continuous program refinement to improve patient experience and program performance

Deliver Compliant Clinical Care with Seamless Integration

Qualify patients for appropriate medications in a compliant manner while ensuring seamless integration with downstream partners. A successful DTP program requires more than just layering a website on top of traditional processes. Our integrated telemedicine platform ensures clinical quality while maintaining the e-commerce-like experience patients expect.

Optimize clinical outcomes with PHIL Direct

Compliant patient qualification with licensed healthcare providers in all 50 states Seamless EMR integration that integrates with downstream hub and fulfillment partners Long-term patient adherence support through ongoing clinical monitoring and outreach Brand-specific business rules that ensure patients receive prescribed brand medications when appropriate Coverage verification that prioritizes insurance over cash whenever possible White-label clinical experience that maintains your brand presence as appropriate throughout the patient journey