Overview

PEX – Consultoria de Pricing is a specialist advisory service by InfoPrice that helps companies increase their profitability through strategic pricing and revenue-management support. It provides in-depth diagnostics of market and competitor dynamics, defines actionable pricing and product segmentation strategies, supports execution via dedicated professionals, and monitors implementation following the DMAIC methodology: Define, Measure, Analyse, Improve, Control.

Features and Capabilities

• Consultancy-Engagement: A full-service team of pricing specialists with years of experience in retail, industry, pharmacy, and e-commerce; they guide companies step-by-step through the pricing transformation process.
• Methodology (DMAIC): Structured framework (Define → Measure → Analyse → Improve → Control) to ensure rigorous diagnostics, data extraction and cleaning, identification of impact dimensions, implementation of changes, and continuous monitoring.
• Competitive & Market Diagnostics: Assessment of competitor pricing, product category performance, store or cluster analysis, and segmentation of products and categories to identify margin and competitiveness gaps.
• Pricing Strategy Definition: Based on diagnostics, the service co-develops pricing rules, segmentation strategies, and governance mechanisms to align pricing with margin, competitiveness, and corporate objectives.
• Dedicated Pricing Professional: Companies may engage one or more pricing professionals provided by InfoPrice to execute routines, operate pricing software, monitor results, produce tactical weekly and managerial monthly reports, and revise strategies.
• Implementation & Monitoring: Beyond strategy definition, PEX helps with execution of changes, testing, corrective actions, and ongoing monitoring (control phase) to embed continuous improvement and ensure sustainable margin uplift (claim: increase of approx. +2 pp in margin).
• Industry & Retail Focus: Designed especially for supermarkets, pharmacies, manufacturers, and retail networks – leveraging deep sector expertise to tailor the approach to these segments.