Personetics Enrich

Personetics Enrich is an AI-powered solution designed to clean, categorize, and enrich transaction data for financial institutions and fintechs. It transforms raw transaction data into meaningful insights, enabling superior customer experiences, precise cross-selling, and operational efficiency. The platform supports real-time data standardization and enrichment, helping banks and fintechs deliver consistent, personalized services across channels.

Features

• Real-time data standardization for optimal control
• Industry-leading automated categorization model
• AI-based data cleansing and enrichment for transaction descriptions
• Merchant enrichment including name, logo, location, and subscription identification
• Self-learning models for continuous improvement
• Business-level controls to align logic with business objectives
• Fully customizable delivery options (on-premise or SaaS)
• Real-time APIs and customizable widgets for seamless integration

Capabilities

• Automated mapping and normalization of internal and external data sources
• Consistent customer experiences across digital channels
• Enhanced marketing capabilities through deep customer understanding
• Micro-targeting for improved ROI and campaign effectiveness
• Scalable enrichment models adaptable to various banking environments
• Support for both cloud-based and on-premise deployments
• Turnkey widget solutions for fast implementation

Benefits

• Improved customer engagement through enriched transaction data
• Reduced operational costs via automation and standardization
• Increased accuracy in cross-selling and personalization
• Enhanced data quality and consistency across platforms
• Faster time-to-market with ready-to-use components
• Greater flexibility in deployment and integration
• Empowerment of business teams with configurable controls