Overview

Velocix VPP is a cloud‑native ad‑insertion and video‑stream personalisation platform designed for broadcast, OTT and streaming service providers. It enables targeted advertising (pre‑, mid‑, post‑roll) into live, on‑demand and time‑shifted video streams, while also supporting manifest manipulation features such as alternate content insertion, stream black‑out and bandwidth controls. Born from Velocix’s carrier‑grade streaming and CDN expertise, VPP is available as a fully‑managed SaaS so operators can launch quickly and scale globally.

Features and Capabilities

• **Server‑side Ad Insertion (SSAI): **Place targeted ads into linear, VOD and time‑shifted streams with precision stitching and ultra‑low latency.
• **Multi‑Platform Ad Integration: **Connect to multiple ad platforms and exchanges (direct and programmatic) to maximise ad‑fill rates and CPMs.
• **Manifest Manipulation & Personalisation: **Dynamically modify video streams (alternate content insertion, content black‑out, bandwidth control) based on device, location, time or business policy.
• **Hybrid‑Cloud / Carrier‑Grade Deployment: **Deploy in public cloud, bare‑metal or hybrid infrastructure — scalable, geo‑redundant, ready for high throughput.
• **Pay‑as‑you‑go SaaS Option: **Launch in weeks, with flexible consumption pricing, SaaS managed operation — ideal for growing streaming businesses.
• **Detailed Ad‑Tracking & Analytics: **Independent reporting and tracking of ad placements and viewing sessions to support audit trails, revenue validation and optimisation.
• **Broad Format & Workflow Support: **Supports live, VOD, cloud DVR / catch‑up workflows; works with CMAF, HLS, MPEG‑DASH etc.
• **Rights & Policy Enforcement: **Handles content rights compliance, blackout regions, substitution of alternate content, network‑constraint management.