Persona offers a comprehensive and configurable identity platform designed to adapt to evolving threats and regulatory changes. It empowers businesses to manage identity operations from initial verification through KYC/AML, KYB, and age assurance, all within a single, unified platform. The system focuses on maximizing conversion rates during user onboarding and scaling, while staying ahead of emerging fraud techniques, including AI-based spoofs. Persona provides granular control over Personally Identifiable Information (PII) processing, storage, and access, ensuring compliance with regional regulations. Its modular building blocks allow for orchestration and automation of identity processes across the entire lifecycle, including collecting signals, verifying and enriching data with a wide array of global methods, and investigating potential fraud rings through a customizable manual review hub. The platform is trusted by startups and large enterprises alike, offering worldwide coverage across 150+ countries and territories.

Features & Benefits

• Configurable Identity Platform: Adapts to business needs for identity verification, KYC/AML, KYB, and age assurance.
• Maximize Conversion & Scale: Enables businesses to expand to new markets and integrate new verification technologies without sacrificing conversion rates.
• Evolve with Fraud Detection: Constantly innovating to stay ahead of emerging fraud techniques, including AI-based spoofs.
• Unify Identity Processes: Consolidates identity data and operations into a single platform, managing growth and complexity.
• Granular PII Control: Provides precise control over how user PII is processed, stored, retained, and accessed for regulatory compliance.
• Modular Building Blocks: Allows for orchestration and automation of identity across the entire lifecycle, from collection to investigation.