We are revenue growth experts

Periscope is the technology backbone of McKinsey’s Growth, Marketing & Sales Practice. It combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools, with expert support and training. This unique combination drives revenue growth – now, and in the future.

Your organization isn't static; your solution shouldn't be either.

As sustainable-revenue-growth experts, we support the full chain to impact to get you moving quickly and continually enhance your capabilities whenever you need to.

Navigate a shifting market

Revenue-growth processes need to continuously evolve to adapt to both internal and external dynamics and need to be revisited every 6-9 months due to:

• New data opportunities and analytics insights
• Changed competitor and consumer behavior
• Turnover, retraining, or process changes in your organization
• Evolving IT

Periscope solutions are focused on these six growth areas:

Marketing Solutions

Get cutting-edge insights into customers' needs and make data-driven decisions to optimize marketing spend and personalize communication that drives sustainable growth and outperforms competitors.

Customer Experience Solutions

Enhance customer experience by capturing feedback from all your customers, across every channel.

Category Solutions

Become category captain, understand customer behavior, and optimize assortment and space allocation accordingly

B2C Pricing Solutions

Leverage competitive insights, optimize pricing, promotions and markdowns in a fast-changing market environment across all seasons.

B2B Pricing Solutions

Set value-based prices, determine discounting guidance, optimize deal pricing for large transactions and analyze pricing performance and realization.

Sales Solutions

Measure sales effectiveness, empower your frontline with the skills and the tools they need to maximize the profitability of each transaction.