Footfall counting – the most important metric. Isn’t is solved by traditional counters? Not really. If you visit most enterprise locations today, such as stores, one would observe IR-based traffic counters. These are often bi-directional counters that count people coming in and going out. A large part of our industry relies on them. HSC’s footfall counting is 5x – 20x better in footfall precision compared to these counters. In other words, traditional counting systems are very inaccurate.

Features

• Footfall Counting
• Dwell Time Analysis
• Passers-by Analysis
• Heat maps analysis
• Age/Gender analytics
• Path navigation maps

Benefits

• 5x-20x more Accurate: Compared to widely available and deployed IR counters
• Advanced Analytics:Person identification and tracking with Dwell Time Analytics Heatmaps
• No Infrastructure Needs: Our starter pack comes with everything you need to get started. No WiFi/BT/etc. needed
• Live & History: Watch live traffic analysis. Go back to past events and look at analysis
• Easy to Use: Works out of the box. Easy to use built in Web Interface
• Expandable: Connect multiple systems. Combine HSC's WiFi Analytics for combined power.

Use Cases People Insights AI offers the following key functions:

• This can be used by Retailers for whom footfall counting is probably the single most important metric in current times.
• Hospitality and Retail industries can benefit from dwell time analysis which is a critical metric for understanding user engagement.
• In order to attract prospective customers, retail establishments can use Passerby Analysis and attract them with suitable marketing campaigns/offers.
• Features like heat maps can help optimize store operations as well as roll out marketing campaigns for cross-selling and upselling.