FIS® PaymentsEdge™ Marketing & Advisory Services offers a comprehensive solution designed to revitalize cardholder relationships and maximize the profitability of card portfolios for financial institutions. Recognizing that cardholder relationships can languish and traditional marketing approaches may become ineffective, PaymentsEdge provides full support to engage customers at every touchpoint. This includes end-to-end campaign creation, mail file segmentation, execution across mobile, email, and direct mail channels, as well as consulting and detailed reporting. Beyond marketing, PaymentsEdge advisory services delve into a client's operations, technology, and cardholder strategy to identify and realign processes and resources that hinder growth. By pinpointing avoidable costs and uncovering back-office redundancies, the service helps institutions improve operational efficiency. The effectiveness of PaymentsEdge is demonstrated by significant results for user clients compared to non-users, including 28% greater debit transaction volume, 149% greater credit transaction volume, 15% higher debit sales volume, 113% higher credit sales volume, 90% more debit purchase active accounts, and 66% more credit purchase active accounts.

Features & Benefits

• Improve Marketing ROI
  • Delivers end-to-end, fully customized campaigns designed to grow revenue. Provides control over offers, lists, and branding, supported by calendars, fulfillment, and tracking tools for performance monitoring.
• Identify Growth Opportunities
  • Pinpoints and targets areas within the portfolio ripe for revenue growth and those most vulnerable. Facilitates winning new customers, encouraging balance transfers, increasing card usage, and retaining at-risk cardholders.
• Reduce Operational Inefficiency
  • Conducts operational evaluations to uncover hidden costs, unnecessary vendor contracts, and back-office redundancies, enabling positive organizational change.
• Optimize Technology
  • Performs technology assessments to ensure the use of appropriate payment networks and tools, aligning with the institution's current state and future aspirations.
• Detailed Portfolio Reporting
  • Provides in-depth insights into card portfolio performance.
• Debit Monthly Portfolio Report:
  • Uncovers detailed debit metrics with grouped reporting on top merchants, performance averages, quarterly trends, and annual comparisons.
• Credit Monthly Portfolio Report:
  • Offers a clearer view of credit activity through grouped analysis, featuring monthly averages, leading merchant categories, quarterly performance, and yearly growth metrics.