Overview

PatientPoint OTC leverages strategic in-office placement to elevate health brand awareness and patient loyalty. By integrating advertising within waiting rooms and exam rooms, PatientPoint connects brands with patients at crucial moments during their healthcare journey. This approach allows for brand messaging at key points, building trust and increasing patient engagement with health products.

Features and Capabilities

• Comprehensive Coverage: Engage with patients across 124,000 healthcare providers, ensuring brand visibility in diverse practice settings.
• Custom Messaging: Tailor advertisements based on location, practice type, and patient demographics for targeted reach.
• Multichannel Integration: Utilize in-office digital displays, patient education materials, and pre/post-visit content to reinforce brand presence.
• Physician Collaboration: Strengthen brand trust through strategic partnerships with healthcare providers to recommend products.
• Real-Time Campaign Monitoring: Leverage detailed analytics to optimize performance and adapt strategies for better engagement.
• Measurable Impact: Track patient responses and adjust campaigns to ensure effective brand communication and increased purchase intent.
• Exclusive Access: Gain undivided attention in healthcare spaces, creating impactful interactions with consumers at decision-making moments.
• Flexible Campaign Design: Create customized, location-specific strategies that align with each practice’s focus and patient needs.