Overview

PatientPoint provides a powerful point-of-care marketing platform, reaching over 145,000 digital screens in healthcare settings. This network engages patients in waiting and exam rooms, delivering educational content and advertisements that enhance patient awareness, brand loyalty, and medication adherence. With robust analytics, it helps healthcare providers track outcomes, offering a comprehensive solution for digital patient engagement that drives better clinical results and brand performance.

Features and Capabilities

• Extensive Network Reach: PatientPoint’s platform spans over 145,000 devices in healthcare environments, ensuring broad engagement opportunities across waiting rooms, exam rooms, and other patient areas.
• Targeted Patient Engagement: Uses personalized digital content to engage patients before, during, and after their doctor visits, offering tailored healthcare education to boost patient awareness and decision-making.
• Real-Time Data Insights: The platform collects and analyzes real-time data on patient interactions, providing detailed reports on campaign performance, engagement metrics, and clinical outcomes.
• Seamless Integration with Providers: Works directly with healthcare providers to integrate into their systems, enhancing communication and providing more personalized patient care.
• Accredited and Reliable Data: The platform’s performance metrics are validated by industry standards, such as MRC and AAM, ensuring that the data provided is trustworthy and actionable for healthcare brands.
• Boosted Adherence to Treatments: Delivers reminders and education on treatment adherence to improve long-term health outcomes, ensuring that messages are relevant to each patient's care journey.
• Improved Brand Awareness: Brands can use the platform to increase visibility and drive product adoption by targeting patients at critical points of care, ultimately improving brand recognition and patient trust.