Overview

Audience Intelligence makes it easy to know your fans better and act on that knowledge to drive real growth. The solution consolidates, cleans and enriches fan and ticketing data into a single unified customer view so teams can segment audiences, personalize communications, measure campaign and sponsorship ROI, and activate targeted marketing journeys. It’s designed to push clean, accurate fan data to CRM and marketing tools, support automated reporting and activation workflows, and enable data-driven personalization that increases engagement and revenue.

Features and Capabilities

• Data Consolidation & Enrichment: Unify ticketing, CRM, transactional and 3rd-party sources into one clean fan profile for reliable insights.
• Identity Resolution & Cleaning: Match and de-duplicate fan records, enrich profiles with behavioral and demographic attributes to improve targeting accuracy.
• Segmentation & Audiences: Create dynamic segments based on behavior, purchase history and engagement to power personalized campaigns and journeys.
• Activation & Data Sync: Push curated, clean data instantly to CRMs, ticketing and marketing platforms to enable targeted activation across the stack.
• Reporting & Measurement: Automated reporting and dashboards to measure campaign performance, sponsorship ROI and fan lifecycle metrics.
• Personalization & Journeys: Orchestrate and personalize fan experiences across channels using data-driven rules and behavioral triggers.
• Privacy & Governance: Data governance controls and consent-aware profile management to help maintain compliance and trust (built into data workflows).
• Consulting & Insights Services: Access to planning, insights and consulting to translate analytics into commercial strategy and partnership optimization.
• Scalable Architecture: Designed to serve rights holders, teams and brands with scalable data processing for large fan datasets.
• Integration Ecosystem: Prebuilt connectors and API capabilities to integrate with ticketing, CRM, marketing, and sponsorship tools across the tech stack.