Overview

iBirds provides Pardot (Salesforce Marketing Cloud Account Engagement) implementation, consulting, integration and ongoing support services that help organizations automate email campaigns, score and nurture leads, and gain marketing performance insights. Their offering covers discovery, blueprinting, deployment, customization, CRM integration and post-implementation maintenance to help clients improve lead-to-revenue conversion and marketing-sales alignment.

Features and Capabilities

• Implementation & Deployment: End-to-end Pardot setup including account configuration, tracking code, domain validation, and connector setup with Salesforce CRM to enable synchronized prospect and campaign data.
• Consulting & Strategy: Marketing automation strategy, campaign architecture, lead lifecycle mapping and best-practice guidance to align Pardot with business goals.
• Campaign Management: Creation and optimization of email campaigns, nurture tracks, templates, segmentation and dynamic lists to improve engagement and conversion.
• Lead Scoring & Grading: Configure lead scoring and grading models to prioritize high-value prospects and automate routing to sales teams.
• CRM Integration: Seamless integration with Salesforce CRM (field mapping, sync rules, lead/contact flows) to ensure marketing and sales share a single source of truth.
• Analytics & Reporting: Set up dashboards, campaign attribution, prospect activity tracking and performance reports to measure ROI and optimize programs.
• Support & Maintenance: Ongoing technical support, regular updates, troubleshooting and system health checks to keep Pardot working reliably post-launch.
• Lead Generation & Nurturing: Landing page and form best practices, progressive profiling, and automated nurture flows to capture and convert prospects.
• Data Migration & Management: Assistance with migrating lists and marketing assets, deduplication, and data hygiene processes to ensure accurate prospect records.
• Training & Enablement: User training, playbooks and operational documentation to increase adoption across marketing and sales teams.