Overview

CHEQ Essentials — Paid Marketing protects paid advertising campaigns from click fraud, invalid traffic (IVT) and malicious bots. It analyzes traffic in real time, blocks fraudulent interactions before they waste ad spend, and supplies marketers with clean, accurate campaign data so decisions are based on true human engagement. The solution supports quick setup, customizable filters and reporting that highlights where fraud originates and how it affects performance.

Features and Capabilities

• Detection & Blocking: Uses real-time detection to identify invalid traffic, click fraud and bot networks and blocks malicious visitors before they consume ad budget.
• IVT & Click Fraud Analytics: Provides per-visit analytics and IVT breakdowns showing which clicks are fraudulent, most-clicked keywords, block reasons, and session-level detail for investigation.
• Cross-Platform Coverage: Monitors traffic from paid, organic and direct channels and applies protection across multiple ad platforms and domains.
• Custom Policies & Filters: Allows marketers to set custom blocking policies, audience exclusions, pixel protection and policy management to tune protection for different campaigns.
• Pixel Guard & Integration: Protects ad pixels from being triggered by bots and integrates with standard ad/analytics setups so campaign metrics reflect real user behavior.
• Agent & Agency Features: Offers multi-domain and agency account capabilities (sharing permissions, agency overviews) for agencies managing multiple clients.
• Reporting & Insights: Customized reporting and aggregated insights show geographic sources of fraud, device and behavior patterns, enabling budget reallocation and campaign optimization.
• Quick Setup & Support: Marketed as quick to deploy with 24/7 support and trial plans available for evaluation.