Overview

P97 Retail One is a cloud‑based consumer engagement platform designed for retailers (especially in fuel, convenience and mobility sectors) to create and manage digital offers (discounts, coupons, promotions) across mobile apps and channels, integrate with loyalty programmes, and gain analytics‑based insights into customer behaviour. It provides marketers with segmentation tools, omni‑channel messaging, and reporting capabilities to drive purchase frequency and brand loyalty.

Features & Capabilities

• Digital Offers & Segmentation: Create/manage digital offers (discounts, coupons, special promotions) for app users; target by user tags, geography, behaviour triggers.
• Omni‑Channel Messaging: Deliver messages (push notifications, SMS, email, in‑app) to inform users of offers and promotions.
• Interstitial Content: Configure interstitial images or text in app during user flow to highlight marketing or informational messages.
• Customer‑Centric Enablement: Features such as promo codes, “Refer a Friend” programs to incentivize engagement and reward user actions.
• Reporting & Analytics: Standard reporting on offers, stores, users, transactions, mobile analytics to measure campaign performance and user behaviour.
• Loyalty Integration: Seamless integration with loyalty programmes enabling members to earn/redeem points and align with digital offers.
• Consumer Engagement Platform (CEP): A marketing management portal where marketers build and manage campaigns, offers, segments, and user targeting within the management portal.
• Cloud‑based, mobile‑first architecture: Designed for mobile apps, connected vehicles and digital commerce environments, enabling retailers and brands to engage users on the go.