Automation, inspiration, and all your social networks in one place

OwlyWriter AI guides you through content ideation and creation in just a few clicks. And you never have to leave the Hootsuite dashboard.

Write captions lightning-fast

Know what you want to post but need help writing it? Give OwlyWriter AI a prompt, and it will generate great captions using expert copywriting formulas.

Repurpose top-performing posts

Let your top–performing content work for you again and again. Have OwlyWriter AI rework the captions and generate more great content from there.

Never run out of content ideas

OwlyWriter AI is a powerful social media post generator that keeps your calendar full and audience engaged. Ask it to come up with ideas for other marketing channels too.

Social media AI that’s seriously easy to use

Our tool is more than a simple GPT plugin. Hootsuite’s social media expertise lives in the AI. We’ve taken 15+ years of experience to create winning content formulas for every network. Instant captions, post ideas, and more. The hottest AI model + the no. 1 social marketing platform = the best content generator for social media.

Instantly generate social media captions for every network

Add a short description or URL and OwlyWriter AI will whip up engaging captions in the tone or voice you select. Then you can automatically generate hashtags to ensure that your posts get more views and engagement. It'll even write captions for upcoming holidays and craft compelling copy using proven copywriting formulas.

Get content ideas and fill your content calendar fast

Empty compose box stressing you out? Give OwlyWriter AI a prompt and get a list of content ideas. Choose the one you like and then ask the tool to write the post for you too. It’s like having your own creative content team. Then put your content calendar on auto-pilot by scheduling hundreds of posts to go live at one time.

Grow reach and boost engagement

Make every post a top performer with OwlyWriter AI’s repurpose tool. Choose your top-performing post from a list and it will automatically recreate that magic without duplication. Track the performance of all your paid and organic content across every network and use those insights to recreate what works.

Typo anxiety? Meet your personal copy editor

Your very own copy editor, ready to review as you create content. OwlyWriter double-checks your spelling and grammar, updates your tone of voice and calls to action, and gives you recommendations to optimize the length of your copy. It'll even give you ad copy variations so you can test a variety of paid posts.

Generate ad copy in seconds with OwlyWriter AI

The best social media AI writer is built right into the Hootsuite Ad Composer window. Instantly generate ad variations as you compose ad copy so you can test what works and get winning results every time.

Stay compliant and protect your brand

OwlyWriter AI will never post on your behalf. You’ll always get the chance to review and edit your content first. Plus, it integrates seamlessly with the approval workflows you’ve already set up.