Overview

JW Player’s Outstream Player enables publishers to seamlessly insert video advertisements within article pages, turning standard text content into dynamic, monetizable units. The player requires minimal setup—publishers can activate it through either a simple ad-tag or a single-line embed, eliminating the need for hosting video files. It supports major ad protocols (VAST and IMA) and integrates smoothly with ad servers like Google Ad Manager. The player’s behavior is highly customizable through scripting, allowing control over floating behavior, close options, and display elements such as headings. It ensures maximum publisher revenue by taking no commission and is constantly updated to meet the latest browser compatibility and advertising standards. As part of JW Player’s monetization ecosystem, it provides a flexible and high-performance solution for in-article video advertising.

Features and Capabilities

• Flexible embed options: Simple ad-tag or single-line embed, VAST and IMA compatible
• Google Ad Manager support: Seamless delivery of GAM creatives
• Built-in player support: Outstream functionality available natively from JW Player version 8.14.0+
• Customizable behavior: Configure floating on scroll, close button, headings, and player behavior
• Publisher-friendly revenue model: 100% ad revenue retention, no commissions
• Broad ad server compatibility: Works with GAM, Google IMA, SpotX, AdX, FreeWheel, and header bidding environments
• Customizable appearance: Adapt controls, branding, colors, backgrounds via configuration and CSS
• Viewability optimization: Plays ads only when in view; supports dismiss or minimize for user-friendly delivery
• Continuous updates: Regular feature enhancements and compliance with latest ad standards
• Responsive support: Backed by JW Player’s technical resources and solution engineering best practices