Outreach & Events by B2Gnow is a comprehensive vendor engagement module designed to help organizations better connect with small, local, and diverse businesses. It enables users to create and manage automated outreach campaigns, host events, and track engagement metrics. Integrated with certified vendor directories, the platform ensures targeted communication, streamlined event logistics, and measurable impact reporting.

Features

• Flexible Campaigns: Create customized campaigns for bid notifications, RFIs, training sessions, and more, with optional RSVP capabilities.
• Customizable Emails: Use built-in formatting tools to design visually engaging messages with embedded links, images, and unlimited attachments.
• Vendor Sourcing: Build and save contact lists, search across certification directories, and match vendors to outreach campaigns based on specialty, certification, and location.
• Event Management: Offer public access to online or in-person events with online registration, automated reminders, and RSVP vs. attendance tracking.
• Mobile Check-In: Facilitate onsite event check-in with a phone- and tablet-friendly tool.
• Survey Integration: Embed external survey links in messages to collect feedback and insights.
• Outreach Reporting: Track outreach activities and impact with exportable reports in Excel, Word, or PDF.
• Impression Tracking: Monitor open rates, opt-outs, and engagement metrics to evaluate campaign effectiveness.

Benefits

• Improved Vendor Engagement: Reach the right vendors with targeted, relevant communications.
• Time Savings: Reduce manual effort with automated outreach and integrated vendor data.
• Enhanced Event Participation: Simplify registration and attendance tracking to boost turnout.
• Data-Driven Insights: Use built-in analytics to measure outreach effectiveness and inform future strategies.
• Compliance Support: Maintain auditable records of outreach efforts to support regulatory reporting.
• Streamlined Communication: Centralize messaging and documentation for efficient vendor interaction.
• Scalable Solution: Suitable for agencies of all sizes managing diverse outreach initiatives.