Overview

DISQO Outcomes Lift is a comprehensive ad measurement solution that enables advertisers, agencies, publishers, and media owners to accurately assess the true incremental impact of their campaigns. It goes beyond vanity metrics by measuring actual consumer behaviors—such as brand, category, or competitor search activity, website visits, and e‑commerce transactions. By leveraging deterministic, identity-based data from a large, fully-consented U.S. consumer panel, Outcomes Lift delivers bias-free, cross-platform measurement across digital, CTV/OTT, social, display, and mobile channels. The solution compares exposed and control audiences to isolate real behavioral changes driven by advertising. With this clear visibility, marketers can prove ROI, optimize media investments, and make data-driven decisions that directly connect advertising efforts to business outcomes.

Features and Capabilities

• Deterministic ad exposure tracking: Captures actual ad exposure on a person-level basis using opt-in consumer devices, ensuring precise and verified tracking of who saw which ad, when, and where.
• Incremental impact measurement: Quantifies the lift in brand, category, and competitor search behavior directly attributable to advertising, distinguishing between organic trends and campaign-driven actions.
• On-site behavioral tracking: Monitors and attributes key on-site engagement metrics—such as website visits, product page views, cart activity, and conversion funnel progression—to ad exposure.
• Off-site outcome measurement: Extends measurement to third-party e-commerce platforms, capturing behaviors like external site visits and completed transactions triggered by campaign exposure.
• Cross-platform coverage: Delivers unified measurement across a wide range of digital environments—including CTV/OTT, digital video, social media, display advertising, mobile apps, and e-commerce platforms.
• Bias-free incrementality methodology: Employs a rigorous exposed vs. control group design to isolate true causal effects of advertising, eliminating confounding factors and data bias.
• Privacy-first architecture: Built on an ethical data foundation, with no dependence on cookies, mobile IDs, or inferred signals—ensuring compliance with evolving privacy regulations.
• Identity-resolved, first-party data: Uses DISQO’s fully-consented consumer panel of real individuals, enabling deterministic matching between ad exposure and actual consumer behavior.
• Benchmarking capabilities: Provides performance context by comparing results to a benchmark database of more than 1,650 completed campaigns across diverse industries and channels.
• Full-funnel insight delivery: Tracks the entire consumer journey—from brand awareness and message recall to behavioral intent, purchase consideration, and completed transactions.
• Integrated attitudinal and behavioral analysis: Pairs seamlessly with DISQO Brand Lift, combining perception metrics (such as awareness and favorability) with hard behavioral outcomes for holistic measurement.
• Actionable media optimization: Equips marketers with deep insights that help refine audience targeting, creative strategy, and channel selection to improve campaign effectiveness and drive higher ROI.