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OroCommerceOro

OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce provides a complete platform for businesses that sell to other businesses to build and scale commercial operations.

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Product details

OroCommerce is a purpose-built B2B eCommerce platform designed for manufacturers, distributors, wholesalers, and other midmarket and enterprise-level businesses. It supports complex sales processes, customer-specific catalogs, tiered pricing, and high-SKU inventory management—all out of the box, without add-ons. Recognized by Gartner, IDC, and Forrester, OroCommerce offers a single-license solution for B2B, B2C, and B2X (including franchise and marketplace models). It includes a modern front-end, CMS, built-in CRM, AI-powered personalization, and ERP integrations. OroCommerce is available as a SOC II-compliant SaaS or on-premise deployment.

Features

  • Multi-Site Buyer Portal: Personalized search, quick orders, order tracking, invoices, and integrated shipping/payment options.
  • Visual Workflow Engine: Automate order approvals, promotions, and other processes by customer, role, or rule.
  • Pricing Engine: Tiered and customer-specific pricing, custom pricebooks, promo logic, ERP-synced pricing, and support for bundles and kits.
  • Integrated Payments: OroPay connects orders, invoices, and payments with real-time cash flow visibility and lower transaction fees.
  • Built-in CRM: Manage sales pipelines, segment customers, and forecast marketing and sales across channels.
  • ERP Integrations: Sync with any ERP system to automate inventory, fulfillment, pricing, and logistics.
  • Open Source Architecture: Offers full code transparency, extensibility, and security for SaaS and on-premise deployments.
  • Headless Commerce Support: Flexible architecture for traditional and headless commerce models.
  • AI & Machine Learning: Personalization and intelligent search capabilities.
  • Extensive API Coverage: Supports custom integrations and future scalability.

Benefits

  • Futureproof Scalability: Supports any B2B, B2C, or B2X model with extensible architecture.
  • Lower Total Cost of Ownership: Out-of-the-box B2B features reduce development time and cost.
  • Enhanced Customer Experience: Enables mobile and online ordering, personalized catalogs, and flexible payment terms.
  • Operational Efficiency: Digitizes product catalogs and automates workflows.
  • Trusted by Industry Leaders: Used by companies like Wastequip, Ciranda, Petra, Dunlop, Testrut, TruPar, FranceAir, and Azelis.
  • Community-Driven Innovation: Backed by a vibrant open-source community and partner ecosystem.