OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce provides a complete platform for businesses that sell to other businesses to build and scale commercial operations.
Vendor
Oro
Company Website


OroCommerce is a purpose-built B2B eCommerce platform designed for manufacturers, distributors, wholesalers, and other midmarket and enterprise-level businesses. It supports complex sales processes, customer-specific catalogs, tiered pricing, and high-SKU inventory management—all out of the box, without add-ons. Recognized by Gartner, IDC, and Forrester, OroCommerce offers a single-license solution for B2B, B2C, and B2X (including franchise and marketplace models). It includes a modern front-end, CMS, built-in CRM, AI-powered personalization, and ERP integrations. OroCommerce is available as a SOC II-compliant SaaS or on-premise deployment.
Features
- Multi-Site Buyer Portal: Personalized search, quick orders, order tracking, invoices, and integrated shipping/payment options.
- Visual Workflow Engine: Automate order approvals, promotions, and other processes by customer, role, or rule.
- Pricing Engine: Tiered and customer-specific pricing, custom pricebooks, promo logic, ERP-synced pricing, and support for bundles and kits.
- Integrated Payments: OroPay connects orders, invoices, and payments with real-time cash flow visibility and lower transaction fees.
- Built-in CRM: Manage sales pipelines, segment customers, and forecast marketing and sales across channels.
- ERP Integrations: Sync with any ERP system to automate inventory, fulfillment, pricing, and logistics.
- Open Source Architecture: Offers full code transparency, extensibility, and security for SaaS and on-premise deployments.
- Headless Commerce Support: Flexible architecture for traditional and headless commerce models.
- AI & Machine Learning: Personalization and intelligent search capabilities.
- Extensive API Coverage: Supports custom integrations and future scalability.
Benefits
- Futureproof Scalability: Supports any B2B, B2C, or B2X model with extensible architecture.
- Lower Total Cost of Ownership: Out-of-the-box B2B features reduce development time and cost.
- Enhanced Customer Experience: Enables mobile and online ordering, personalized catalogs, and flexible payment terms.
- Operational Efficiency: Digitizes product catalogs and automates workflows.
- Trusted by Industry Leaders: Used by companies like Wastequip, Ciranda, Petra, Dunlop, Testrut, TruPar, FranceAir, and Azelis.
- Community-Driven Innovation: Backed by a vibrant open-source community and partner ecosystem.