Overview

Olo Order with Google Enhanced Redirect is a powerful integration designed to elevate restaurant brands' online presence and increase direct ordering traffic. By seamlessly integrating with Google Search and Maps, this solution ensures that guests can easily find and order directly from your brand's platform. This enhanced redirect experience replaces the previous embedded ordering user experience, providing a more streamlined and efficient way to drive direct orders and collect actionable first-party guest data.

Features

More direct traffic

Olo's enhanced redirect integration with Google will position brands to increase direct orders by automatically sending Google the richest menu data, accurate quote times, estimated fees, and other guest-centric information.

• Eliminate friction in off-premise ordering
• Increase online order conversion rate
• Open the door to new, incremental guests

Streamlined technical setup

Establishing and—more importantly—maintaining a Google integration that boosts visibility and traffic to your website can be complex to implement and costly to manage. Olo’s enhanced redirect integration requires no ongoing maintenance or enhancements from brands as the Google order experience continues to mature.

Collect first-party guest data

Maintain ownership of your data and control the ordering experience.

• Identify guests and understand their behavior
• Better serve, recover, and market to guests
• Strengthen relationships via personalization
• Foster long-term loyalty