Order in Store, also known as Endless Aisle, is a fulfillment approach for retailers that allows customers to order products online while physically present in a store. This service provides access to a wider product selection than what is typically available on store shelves, thereby creating new sales opportunities by unifying inventory and offering an expanded product range. It aims to improve the customer experience by offering greater convenience and flexibility, including options for in-store pickup or delivery, and a seamless omnichannel shopping journey. Furthermore, the solution empowers store associates by providing them with digital tools to enhance customer engagement and expertise.

Key features include mixed carts, allowing customers to purchase both in-stock and out-of-stock items in a single transaction, with out-of-stock items delivered. It also offers a "Pay by Link" solution, enabling sales staff to send secure payment links via email, SMS, or WhatsApp for customer orders.

Features & Benefits

• Expanded Product Catalog: Allows customers to order items not physically present in the store, increasing sales potential.
• Enhanced Customer Experience: Offers greater convenience, flexibility, and a seamless omnichannel journey with pickup or delivery options.
• Empowered Store Associates: Provides store staff with digital tools to increase engagement and expertise in customer relationships.
• Mixed Carts Functionality: Enables purchasing of both in-store and delivered items in a single transaction.
• Pay by Link Solution: Facilitates secure, next-generation payments via email, SMS, or WhatsApp.