Overview

OrchestraCMS is a digital experience platform built completely native on the Salesforce platform. It enables organizations to create and manage websites, portals, communities and intranets that leverage Salesforce data, security and workflows. The platform combines content management, personalization, APIs and omnichannel delivery so teams can deliver targeted experiences across devices while tightly integrating with CRM data and business processes.

Features and Capabilities

• **Core platform capabilities: **OrchestraCMS is a Salesforce-native DXP that stores content and metadata within the Salesforce environment and uses the platform’s security model, user profiles and data objects for seamless integration with CRM data and processes.
• **Content management & authoring: **WYSIWYG page and content editing, templates and reusable components, scheduled publishing, versioning and role-based workflows to create, approve and publish content without developer intervention.
• **Salesforce integration & data fusion: **Native access to Salesforce objects, records and security; dynamic content driven by CRM data; ability to render personalized pages and experiences using Salesforce profiles, segments and business logic.
• **Portals, communities & intranets: **Prebuilt support for customer portals, partner portals, employee intranets and community sites with single sign-on and permissioning that mirror Salesforce roles and sharing model.
• **Personalization & audience targeting: **Audience segmentation, rule-based or data-driven personalization that surfaces the right content to specific user profiles, accounts, or behavioral segments (leveraging CRM attributes).
• **Omnichannel delivery & responsive design: **Deliver content across websites, mobile, portals and Salesforce Communities with responsive templates and device-aware rendering for a consistent experience.
• **APIs & extensibility: **Rich API set and extensibility for custom integrations, third-party services, and custom application logic using Salesforce development tools and standard web APIs.
• **Security & governance: **Enterprise security leveraging Salesforce authentication, permissioning, and compliance controls; role-based access, audit trails and publishing approvals.
• **Analytics & insights: **Integration with analytics and reporting tools to measure content performance, engagement, and conversion across channels (uses CRM data to enrich analytics).
• **Implementation & services: **Offered with professional services, training and managed hosting options to accelerate deployments, migrations and integrations into existing Salesforce estates.