Explore Oracle Unity Customer Data Platform

Unified Enterprise Data

Unified data from across the enterprise Unify data from across the enterprise and organize it in the context of your customer. Flexible ID resolution Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile. Intelligent attributes Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs. Enterprise data quality Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.

Complete customer view

Behavioral Scores Gain valuable insights about customer behavior and fine-tune targeting by using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, and purchase propensity. Pre-built behavioral audiences Go beyond traditional targeting and create more sophisticated segments. Leverage more than 100 out-of-the-box behavioral attributes to help find your most valuable customers, early adopters, bargain hunters, and more. Real-time personalization Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers across channels, devices, and interactions. Waterfall segmentation Prioritize offers and campaigns within your audiences based on logic you have already defined in other segments. Visual customer and account profiles Leverage visual profiles at both the customer and account level to enable one-to-one and account-based marketing, sales, and service use cases.

AI-driven outcomes

Intelligence workbench With more than 27 ready-to-use AI models, you can enable predictive scoring, propensity, calculations, lookalike generation, and real-time recommendations to predict and personalize the customer experience in the moment. Bring your own model Leverage ML models unique to your business by bringing your own model into Oracle Unity CDP to re-train and calculate scoring values. Flexible, native approach to AI No need for data transfer from cloud to cloud; AI runs within the Oracle database to process data at an immense scale, with built-in security controls and automation to prevent human error. Benefit from continuous learning for insights and recommendations that are always fresh and actionable.

Data models

Accelerate time to value with out-of-the-box data models Make use of out-of-the-box B2B, B2C, and B2B2C models to help your enterprise accelerate time to deployment and deliver use case outcomes faster. Industry data models Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.

Customer analytics

Performance reports Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses. Forensics Use advanced analytics to investigate and understand exactly why particular customer events unfolded the way they did Recency frequency monetary (RFM) analysis Identify your most valuable customers by understanding recency and frequency of purchase along with how much they spend. Oracle Analytics Cloud With embedded integration with Oracle Analytics Cloud, you can gain access to unified customer data and set up custom analysis right from Oracle Unity CDP. Campaign activation and audience-building from dashboards Instantly compare campaign results directly from your dashboard through an interactive user interface. Optimize your campaigns by increasing the scale of high-performing attributes and changing strategies for lower performers.

Data privacy and governance

Dynamic consent and preference management Integration partnerships with Consent Management Platform (CMP) providers such as OneTrust enable Unity to read and honor generic or channel-specific opt-in/opt-out preferences when they’re updated in a preference center or CMP. Consent attributes are built into all our data models to ensure preferences are appended to the customer profile. Organization-based access controls Governance controls help create organization-based governance labels that manage access to assets and data within Oracle Unity CDP. HIPAA and security attestations Oracle Unity CDP has achieved HIPAA attestation alongside other security and privacy standard frameworks including ISO 27001 and SOC 2.

Activation and integrations

Journey orchestration Create unique, one-to-one personalization journeys based on complete customer data, real-time behavioral triggers, AI recommendations, and more to increase conversions by personalized interactions. Marketing Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with customers using Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more). Sales Connect customer data from across your entire organization for better interactions, smoother sales processes, and more conversion-ready opportunities. Service Give service and field agents the power to perform with real-time customer insights, AI-enabled actions, and analytics. Analytics Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools. Back office and IT Leverage Unity’s variety of integration methods with your data warehouse, data lake, and back-office applications such as ERP and EPM.

Key benefits

Gain a unified view of every customer

Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.

Accelerate time to value

Quickly realize the full value of Oracle Unity with its prebuilt operational and industry data models, which are carefully curated with attributes, targeting, and personalization strategies to get the most out of this open and extensible platform.

Reduce costs and increase revenue

Go beyond simply knowing your customers. Use the power of AI—built natively into the platform—to drive the next best offers/actions, propensity modeling, intelligent scoring, real-time recommendations, and more.

Connect your entire ecosystem

Uncover new insights and deliver consistent experiences throughout the customer lifecycle by drawing on data from across your organization — marketing, sales, service, analytics, data warehouse, ERP, and any other technologies.

Accelerate revenue with marketing and sales unification

Seamlessly align your marketing and sales efforts through unified data insights and streamlined collaboration, resulting in more effective targeting and conversion strategies.