Explore Oracle Marketing

Unity Customer Data Platform: Know your customers, predict their needs, and activate across channels

Oracle Unity Customer Data Platform turns customer data silos into actionable, trusted customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty.

Eloqua Marketing Automation: Orchestrate personalized engagements for buying groups

Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.

Responsys Campaign Management: Engage and convert through real-time personalization at scale

Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.

CrowdTwist Loyalty and Engagement: Build meaningful relationships beyond the point of transaction

Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.

AI-powered marketing suite for precision revenue growth

Unify and activate your customer data

Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.

Execute sophisticated marketing orchestration

Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.

Accelerate revenue with unified marketing and sales

Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.

Connect your marketing ecosystem and beyond

Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.