Explore Eloqua features and capabilities

Campaign orchestration: Orchestrate personalized campaigns across channels at scale

Segment and target with precision Combine behavioral and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests. Create campaign assets and dynamic content Design and create progressive forms and dynamic emails and landing pages to engage with your customers and adapt to their evolving interests in real time. Deploy campaigns across multiple channels Easily create multistep or simple campaigns in minutes using an intuitive drag-and-drop interface that spans multiple channels, including email, native SMS messaging, display search, web, video, social, etc. Simplify campaign management Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changing lead scores or gaining new contacts. Improve productivity and efficiency with advanced intelligence Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time, and deliver the best customer experiences possible.

Guided campaign workflows: Simplify user experience to democratize marketing

Select prebuilt audience segments Choose an existing segment from Oracle Eloqua, Oracle Unity, or upload one directly to Oracle Eloqua Guided Campaigns. Deliver consistent messaging with brand-approved content Create a cohesive customer experience and accelerate time-to-market with pre-approved content, eliminating redundant work. Launch outcome-based campaigns with guidance Empower non-technical marketers to deploy campaigns via step-by-step workflows designed for specific marketing tactics. Measure and report campaign performances at the account level Gain comprehensive insights into each campaign with account-centric metrics and campaign-specific metrics. Deliver auto-qualified sales opportunities into Oracle CX Sales Automatically aggregate scores at the account level to qualify and deliver them as conversation-ready opportunities to Oracle CX Sales.

Lead management: Create and manage multiple lead and account scoring and qualification processes simultaneously

Real-time, accurate lead scoring Score leads based on both profile and behavioral data in real-time across multiple campaigns, products, business units, and regions. Automatically re-score based on recency to help ensure the highest accuracy. Flexible lead modeling Run sophisticated lead-scoring models concurrently and easily configure the profile and engagement criteria for each model without the help of IT. Account engagement score Gain a clear view of each account's level of engagement to identify and prioritize conversation-ready opportunities.

Account-based marketing: Unify marketing and sales through complete customer intelligence and shared revenue goals

Eloqua Guided Campaigns Empower nontechnical marketers and sellers to effortlessly launch precise account-based campaigns with prebuilt workflows and step-by-step guidance. Eloqua Engage emails Enable your sales team to engage prospects directly with brand-approved email communications and track those engagements via the CRM, a Microsoft Outlook account, or the mobile app. Eloqua Profiler insights Share contacts’ marketing activity, account details, and profile data with sales in real time so they’re better prepared to engage customers and close deals faster. Eloqua Sales Tools extensions Identify high-potential buyers and drive engagement with additional third-party information from integrations with LinkedIn, 6sense, and other ABM vendors. CRM integrations Connect Eloqua with your CRMs via plug-and-play and secure cloud apps to automatically route the most engaged leads and conversation-ready opportunities to your sales team in minutes.

Data management: Manage data at scale with security and speed

Aggregated external data from multiple sources Ingest and utilize data from first- and third-party sources to launch sophisticated and personalized campaigns. Listener architecture Trigger program actions in real time based on lead score changes or new contact creation. Contact washing machine for data hygiene Maintain a cleaner contact database by easily integrating the contact washing app with your programs. Best in class speed-to-lead Improve your speed-to-lead time by using Oracle Unity, Oracle Sales, and other CRM cloud apps for integration and webhooks instead of external calls.

Measurement and analytics: Track and measure performance and business impact with detailed reports and dashboards

Flexible and powerful out-of-the-box reporting Understand exactly how your programs perform with more than 70 prebuilt reports and dashboards that are easily customizable for tracking metrics that matter for your business goals. Campaign analysis Easily measure and compare campaign performance with metrics for in/outbound activity and response rates. Email analysis Access a comprehensive performance overview for emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more.Closed-loop reporting See revenue attribution to marketing campaigns to analyze your overall campaign performance and marketing ROI for further improvement. Marketing operations center Get a holistic view of your Eloqua instance to monitor overall system health in one place. View all activity and usage metrics, including bulk API activity, native CRM activity, email sends, form submissions, page views, and more. Account engagement dashboard Visualize aggregated account engagement and identify accounts that are highly engaged. Build custom account analytics to better understand the performance of your account-based marketing campaigns.

Key use cases for Oracle Eloqua Marketing Automation

Customer acquisition

Launch high-impact campaigns to convert prospects into loyal customers at scale.

Customer retention

Cultivate lasting relationships and drive repeat business through cross-sell and upsell.

Account-based marketing

Engage buying groups and align with sales teams on shared revenue goals.

Employee communication

Align and inform employees with impactful messages to drive business results.

Why choose Oracle Eloqua

Scalability and security

Eloqua excels in handling massive data volumes while enabling peak performance with enterprise-grade performance and security. Data is securely stored and processed on Oracle Cloud Infrastructure, providing quick access and robust security.

Integrations and extensibility

With more than 500 prebuilt integrations, Eloqua seamlessly plugs into your tech stack. The Marketing AppCloud offers adaptability for current and future business models, allowing for easy configuration without IT support.

Efficiency with modern UI and AI

Eloqua provides an exceptional user experience with its intuitive drag-and-drop interface. Guided workflows for simple and advanced campaigns make execution user-friendly for nontechnical users. Advanced AI capabilities further enhance marketing efficiency and team productivity.

Connected customer experience across CX

Eloqua is natively integrated with the Oracle CX suite and extended ecosystem, supporting a connected customer experience across marketing, sales, and service. This integration facilitates cross-team collaboration through shared data infrastructure and streamlined workflows.