Unity Customer Data Platform

Personalize the customer experience with a customer data platform that creates a single, dynamic view of each account and delivers intelligence—in real time—to marketing, sales, service, and commerce. Modules

• Unified customer profile
• Customer profile enrichment
• Real-time, smart segmentation
• Customer analytics
• Actionable intelligence
• CX integrations
• Segmentation
• Behavioral Intelligence

Oracle integration

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, through any touchpoint. We make integration quick and simple with prebuilt flows and easy-to-use tools, while still offering the power that developers desire. Modules

• Prebuilt integrations and process flows
• AI-based mapping recommendations
• Process automation
• Point-and-click UI for nondevelopers
• Integration insight for business users (PDF)
• API gateway
• Data integration

Low-code development: Visual builder

Oracle offers fully featured, cloud native, low-code, and CI/CD tools to enable native extensions and stand-alone web and mobile experiences. Configure and build experiences with open web standards (JavaScript and REST) to meet your needs—without adding technical debt—and support the entire development lifecycle. Modules

• Visual development
• Prebuilt service connections
• Template library
• Component library
• Git repository
• Issue tracking
• Wiki
• Continuous integration/ continuous deployment (CI/CD)
• Runtime
• Security
• Oracle Apps service catalog
• Native Oracle Cloud Infrastructure services integration

Reduce risk on security-first designed architecture

Built on an Oracle Generation 2 Cloud security platform, Oracle provides the most complete identity and security solution to secure user identity and access to any application and employ enterprise-grade data encryption and governance technology. Modules

• Identity
• Compliance
• Threat detection
• Predictive analytics
• Personally identifiable information monitoring
• Unified single sign-on
• Multifactor user authentication
• Continuous behavior   

Conversational experiences with digital assistant

Embrace the next generation of UX and business applications with chatbots and conversational AI interfaces. Start immediately with customizable, prebuilt digital assistant skills or develop new digital assistants from third-party applications. Modules

• Prebuilt skills
• Natural language processing
• Intent detection
• Entity extraction
• Multilingual
• Crowdsource training utterances
• Testing and analysis
• APIs and rich documentation
• Conversational design workshops  

Guided decisions using AI and insights

Enable a true customer-centric business by leveraging insights from all CX touchpoints. Analyze complex business processes flows, such as lead-to-order and quote-to-cash, to optimize for unparalleled business performance. Analyze historical trends and use AI to guide your CX teams to meet business and revenue targets. Modules

• Role-based insights and guided actions
• Real-time transaction reporting
• Self-service analytics and data discovery
• Data visualization and exploratory analytics
• Predictive and what-if analysis
• Analytics on the go, mobile
• Out-of-the-box semantic data model, KPI’s
• AI for sales

Why Oracle CX is built for excellence

Connected data Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA. Connected, modern UX Oracle’s modern user experience puts consumer-grade experiences into your hands. Highly modular visual components and intelligent, conversational services maximize reuse and consistency across our applications. Experience the power of search, natural language processing, and low-code development using cloud native Oracle Cloud Infrastructure services together with these UX paradigms. Customer intelligence Oracle’s customer intelligence platform helps enterprises drive business value from their connected data assets and thrive in the experience economy. When powered by connected data, connected intelligence delivers hyperpersonalization in real time and at scale across the customer journey.