Optimove Gamify is a marketer-first platform designed to create loyalty-driving, branded gamified experiences at speed. It empowers users to launch over 40 types of gamified campaigns, including minigames, trivia, questionnaires, lotteries, raffles, and gamified surveys, which can be deployed across web, app, and in-platform touchpoints without developer support. The platform provides real-time performance analytics to track customer engagement and funnel progression. It facilitates the collection of zero-party data through interactive experiences, enabling marketers to understand customer preferences and interests without increasing marketing spend. This data can then be used in personalized CRM campaigns to trigger loyalty offers and prevent churn. Optimove Gamify offers a no-code authoring experience, allowing marketers to build and deploy campaigns using brand-approved assets. Advanced segmentation capabilities enable tailoring games and offers to specific customer groups in real-time. The platform also includes automated experimentation and AI optimization through OptiGenie AI, which tests variations in rewards, timing, and formats to maximize engagement and loyalty. Gamified experiences can be seamlessly embedded into multichannel customer journeys across email, mobile apps, websites, and more.

Features & Benefits

• Extensive Gamified Experiences: Offers over 40 types of branded minigames, trivia, questionnaires, lotteries, raffles, and gamified surveys.
• No-Code Deployment: Allows marketers to create and deploy gamified campaigns without writing code, embeddable across web, app, and in-platform.
• Customer Insight Collection: Turns every game into an opportunity to collect customer preferences and interests, replacing static forms with interactive experiences.
• AI-Powered Optimization: Utilizes OptiGenie AI to test and optimize rewards, timing, and formats for maximum engagement and loyalty.
• Multichannel Integration: Seamlessly embeds gamified experiences into email, mobile apps, websites, and other customer journey touchpoints.