Overview

Leanplum is a mobile engagement and optimization platform that helps app-first teams personalize customer journeys, run A/B tests, and optimize messaging and in-app experiences across push, in-app, email and web channels. The platform centralizes audience building, real-time profiles and analytics so marketing and product teams can iterate quickly without heavy engineering dependencies.

Features and Capabilities

• A/B Testing & Experimentation: Leanplum supports mobile and web A/B tests for UI, messaging, timing and multivariate experiments so teams can validate what drives engagement and conversions. Results feed into optimization workflows for continuous improvement.
• Audience Builder & Segmentation: Drag-and-drop audience creation with behavioral, demographic and device attributes; supports complex, rule-based segments and imports to target personalized campaigns.
• Multi-channel Engagement: Orchestrate push notifications, in-app messages, email, web and app-inbox from a single interface to deliver coordinated journeys across touchpoints.
• Real-time Profiles & Data Management: Unified user profiles updated in real time; stream engagement data to analytics or data warehouses and integrate via SDKs and APIs to power targeting and reporting.
• Optimization & Analytics: Built-in campaign analytics, standardized metrics, customer journey visualization, automated value calculations and exportable reports to measure and optimize ROI.
• Remote Configuration & LiveOps: Ability to remotely configure app behavior and run LiveOps promotions (important for gaming and time-sensitive campaigns), enabling product changes without new app releases.
• Campaign Flow & Journey Reports: Visualize multi-step campaigns, analyze drop-off points, and use journey reports to refine sequences and triggers for higher retention and conversion.
• Professional & Technical Services: Optional services such as deliverability specialists, technical services and optimization consulting to help with setup and performance tuning.