OPIS MarketSharePro, part of OPIS RetailSuite, is an interactive web-based program that provides retail market share data on a local and national level. It allows you to chart retail market share, outlet share, price differential, and efficiency in one graph, giving you a comprehensive view of your brand’s power in your local market. Use this information to improve fuel pricing strategies and monitor which brands are the leaders in selling fuel. With MarketSharePro, you can solidify your gas station’s competitive advantage. This platform provides real-time data, charts, and export capabilities to help you improve retail gas and diesel pricing strategies, monitor the pricing strategies of market-leading brands, protect existing gas station market share and expand into new markets, compare competitors’ price differentials, and identify brands with the most retail market share in your target market.

Features:

• Improve retail gas and diesel pricing strategies.: Monitor the pricing strategies of market-leading brands.
• Protect existing gas station market share and expand new market share.: Compare competitors’ price differentials.
• Identify brands with the most retail market share in your target market: (national down to metro level).
• Compare your brand’s retail market share and price differential against your competitors.
• Track how pricing strategy impacts gas station market share.
• Identify the brands that are most efficient based on outlet share.
• See which brands are successfully selling the most gallons in any given geography.
• Tailor your fuel pricing on a localized basis to increase volumes and/or profits.
• View gas station market analysis for clarity on expansion and/or acquisitions.