OPIS AnalyticsPro is an online tool that utilizes sophisticated location-based technology to track gas station visit counts. Combined with the comprehensive OPIS database of over 130,000 fuel stations in the U.S., AnalyticsPro helps evaluate pricing strategy, competitive elasticity, and market growth by brand for individual sites. It provides next-generation gas station data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping, and seasonality. Users can compile true competitor lists for each station based on shared visitors and gain unique insight into consumer and competitor behavior. The tool allows visualizing diverse data sets with customized charting and graphing, enabling more informed decisions about the efficiency of gas station operations. OPIS AnalyticsPro delivers accurate, secure visit count data, representing true market share captured by geofencing and compiled weekly. The OPIS Quality Control team ensures the retail database is always up to date and accurate. Site intelligence and market share data are also available via API for import into your own systems.

Features:

• Site-Level Market Share: Analyze site-level market share for your location vs. your 10 closest or most highly-correlated competitors based on shared customers. Use time-series or point-in-time analysis.
• Cross-Shopping: See competitor locations that shared visitors with your site. Identify your true, most serious competitors not just your geographically-closest competitors. Adjust pricing to maximize volumes and profits.
• Trade Area Analysis: See where customers (yours or your competitors’) live and work at the census block level.
• Customer Loyalty Rates: Determine the percentage of unique visitors at each location that visited ONLY that site over the prior month. Evaluate the effectiveness of loyalty programs, identify competitor locations vulnerable to losing customers, and understand the market impact of new players.
• Seasonality: Track gas stations that have the most traffic on specific days, or specific times of day, using Day-of-Week and Time-of-Day market share analysis. Know when competitor stations are most vulnerable and adjust your fuel pricing strategy for maximum margins.
• Customer Demographic Profiles: Improve pricing, marketing and merchandising decisions with demographic data on site visits from the 2020 U.S. Census, including population, income, age and education.