
Operative.One is a comprehensive ad management platform for digital media companies, streamlining sales processes and maximizing revenue across multiple channels.
Vendor
Operative
Company Website



Operative.One is a unified ad management platform designed to help digital media companies grow revenue and improve sales efficiency. It offers a complete suite of tools for managing ad operations, streamlining quote-to-cash workflows, and optimizing ad yield across various channels, including CTV services.
Key Features
Unified Ad Management Centralized platform for managing all aspects of ad operations
- Complete ad management solution for digital media companies
- Supports multiple channels, including CTV services
Efficient Sales Processes Tools to streamline quote-to-cash workflows and boost sales productivity
- Simplified booking process for deals across multiple channels
- Frees up sales team's time for more high-value activities
Operational Efficiency Proven tools to enhance productivity and focus on high-value work
- Enables operations teams to process more work each month
- Allows resources to be allocated to strategic tasks
Benefits
Revenue Growth Helps digital media companies increase their ad revenue
- Maximizes ad yield across various channels
- Supports over 100 distinct CTV services and channels
Time Savings Streamlines workflows to save time for sales and operations teams
- Automates routine tasks in the quote-to-cash process
- Allows teams to focus on high-value activities and closing more deals
Scalability Provides flexibility and scale for growing media businesses
- Supports the growth of AVOD and FAST platforms
- Adapts to the evolving needs of digital and linear advertising