Overview

OpenText™ Digital Asset Management (DAM) is a powerful, innovative, and highly scalable digital asset management (DAM) solution that manages rich media content through creation, distribution, and retirement using practical AI from OpenText™ Experience Aviator. OpenText DAM offers an integrated digital library for marketing, branding, commerce, broadcast, heritage, security, and training content. Innovate with a leader in DAM—see why OpenText is the media management choice for enterprises worldwide.

How OpenText DAM can benefit business

Save time

Quickly obtain the right content for each task or project with powerful AI-enabled search to increase productivity.

Empower modern work and collaboration

Work together with internal and external colleagues on digital media management and ensure the same standard of quality.

Improve accuracy and compliance

Increase performance and avoid confidentiality, regulations, or usage restriction breaches with aligned approval processes for employees and partners.

Optimize creative workflows

Automate repetitive tasks, track project progression, and measure content performance using custom workflows, flexible metadata, generative AI from Experience Aviator, and seamless integrations.

Expand easily to new channels

Adapt rapidly to emerging customer touch points while ensuring consistency in brand and style using a common rich media repository.

Accelerate user engagement

Reduce training times and speed transformation by embedding media services into familiar applications.

Why OpenText DAM?

Analyst recommended

Leverage a solution that industry analysts consistently rate among the best digital asset management software products.

Powerful performance

Tackle the largest libraries, the most complex workflows and the trickiest integrations with ease.

Flexible deployment

Run as a service in the OpenText Experience Cloud or implement in any cloud or data center.

Key features

Powerful search

Offers leading search capabilities, including intuitive keyword search, complex multi-term search, adaptive facets, and shareable search templates—all turbo-charged using Experience Aviator AI media analysis.

Maximum extensibility

Uses comprehensive APIs, versatile integration frameworks, and a library of connectors to extend and integrate digital media services into other systems and processes and offers powerful configuration tools for no-code optimization.

Access control and personalization

Combines simple integration into authentication services with powerful tools for governing user experiences as well as accessing content and functions.

Collaboration and workflows

Includes no-code tools for designing and deploying workflows to enable effective collaboration with internal and external users and automate repetitive manual tasks.

Flexible metadata

Offers a choice of pre-built templates or “build your own” metadata models to record and structure all the important asset metadata, including tags, expiry dates, linked object data, usage rights, approval history and custom fields.

Limitless scalability

Handles large file sizes and enormous libraries and allows users to manage billions of assets and petabytes of data, without searches taking longer.