Overview

OpenText™ Customer Data enables organizations to deliver the right interaction, at the right time, in the right place, and in the right context. Providing a common view of customer profile and audience data across various touchpoints, OpenText Customer Data allows businesses to provide relevant and contextual customer experiences and communications.

How OpenText Customer Data can benefit business

Enhance existing solutions

Provide rich and relevant customer experiences through OpenText™ Web CMS and enable targeted communications through OpenText™ Communications.

Personalize customer experiences

Deliver the right message at the right time and through the right channel to increase conversion rates.

Maximize productivity

Leverage easy personalization at scale to get the most from marketing efforts.

Centralize governance

Improve customer data management and regulation compliance with a single system integrated with frontline applications.

Why OpenText Customer Data?

Unified customer engagement

Break customer engagement silos to personalize experiences and communications and achieve higher conversion rates.

Audience aggregation

Combine audiences from disparate sources, such as Google Analytics and Google BigQuery, to focus and personalize messaging to those most receptive to it.

Deployment flexibility

Choose the right deployment option, whether on-premises, in a virtual private cloud, in a public cloud or through OpenText™ Managed Services, for the organization’s needs.

Key features

Customer profiles and audiences

Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.

Integration with Google Marketing Platform

Gathers valuable segment and audience data to feed OpenText Customer Data.

Integration with OpenText Web and OpenText Communications

Improves and personalizes customer experiences and communications while continuously enriching customer profiles, enabling personalization at scale.

Custom connector capability

Allows users to create connectors for any other data source or application.

Privacy control

Securely captures and controls data as required by privacy rules and regulations, such as GDPR.