Overview

OpenText™ Core Web Optimization is a predictive, flexible, and scalable solution to create personalized web experiences. Using audience segmentation, enhanced targeting and A/B testing, the solution helps organizations maximize engagement and enhance ROI. OpenText Core Web Optimization seamlessly works with OpenText™ Web in the authoring environment, Experience Studio (eStudio), and integrates with the Google Marketing Platform.

How OpenText Core Web Optimization can benefit business

Accelerate time to market

Create and run tests at speed and scale to quickly and effectively target and segment audiences.

Personalize customer experiences

Leverage the analytics and audience builder to discover and deliver the content that works best for every visitor.

Make data-driven decisions

Track visitor, engagement and conversion data in custom reports to understand and influence customer behavior.

Optimize for any device

Deliver and optimize tailored content experiences for various devices and get insights for mobile-first designs through experimentation and testing.

Why OpenText Core Web Optimization?

Hybrid solution

Avoid loss of service and minimize downtime with a solution that offers both a SaaS platform and managed services.

Customer data integration

Sync and work with audience data and segments from Google with Google Marketing Platform integration.

Operation flexibility

Offer developers and creative teams access to tools that fit how they work, easily extending into authoring environments, such as OpenText Web.

Key features

Web experimentation

Takes testing and web experimentation to another level with A/B or multivariate testing.

Segmentation targeting and analysis

Delivers highly targeted content to various customer segments to boost engagement and conversion.

Integration with Google Marketing Platform

Allows further audience differentiation and enhances the contextualization of data with Google Analytics and Google Ads tools access.

Flexible integrations

Offers out-of-the-box integration with OpenText Web CMS and allows users to create additional integrations with a JavaScript API or with other analytics, email, or third-party software.