Overview

Salsify's Open Catalog is a free, open, and standardized product catalog designed to simplify and accelerate the exchange of product content between brands and retailers. By centralizing product information into a single, standardized format, it enables efficient collaboration, ensuring that accurate and up-to-date product details are readily available across various retail platforms.

Features and Capabilities

• Free and Open Access: Provides a zero-cost solution for brands and retailers to connect product content to the digital shelf, eliminating the need for expensive proprietary portals.
• Efficient Content Sharing: Allows brands to quickly publish product information, which retailers can seamlessly access, reducing the time spent on manual data exchanges and enhancing market responsiveness.
• Standardized Data Validation: Ensures product content meets standardized schemas, maintaining data accuracy and completeness, and reducing errors associated with manual processes.
• Enhanced Brand Control: Enables brands to maintain control over their product information, ensuring consistent and accurate representation across all retail channels.
• Broad Retailer Collaboration: Simplifies the onboarding process for new retail partners by providing easy access to standardized product content, fostering better collaboration and expanding market reach.
• Up-to-Date Product Information: Facilitates the sharing of the most current product details, ensuring that retailers have access to the latest information directly from brands, enhancing the consumer shopping experience.