CARMA offers a comprehensive online media monitoring service that combines proprietary web crawling technology with expert media research to track and analyze brand mentions across various online platforms. The service provides customizable monitoring, real-time alerts, and scheduled newsletters through a user-friendly portal, ensuring PR teams stay informed about critical coverage that can impact brand reputation.

Key Features

24/7 Web Crawling Continuous monitoring of online media sources

• Proprietary web crawler technology
• Coverage from local news sites, industry blogs, and international media

Customizable Monitoring Tailored search and filtering options

• Keyword and topic-based searches
• Customizable filtering options
• Personalized media lists

Global Coverage Comprehensive international media tracking

• Content capture from various global sources
• Support for licensing requirements
• Inclusion of paywalled media content

Benefits

Comprehensive Brand Tracking Stay informed about all relevant brand mentions

• Real-time coverage detection
• Avoid missing critical brand-related content
• Track mentions across diverse online platforms

Efficient Information Management Streamlined access to relevant media data

• User-friendly portal for easy navigation
• Scheduled newsletters for regular updates
• Real-time alerts for immediate notification

Expert Support Access to media intelligence professionals

• Assistance with complex monitoring requirements
• Guidance on licensing and compliance issues
• Consultation on media monitoring strategies