OnAir is a broadcast advertising and traffic management platform designed to help media companies maximize cross-channel yield while avoiding inventory cannibalization. It provides a single, comprehensive solution for large networks to streamline sales operations, manage content, and optimize ad placement for maximum profitability.

Key Features

Streamlined Sales Operations OnAir centralizes sales operations for large networks, improving efficiency and productivity.

• Unified platform for managing sales across multiple channels
• Tools for inventory management and pricing optimization

Traffic and Billing Management The platform offers robust traffic and billing capabilities to streamline financial processes.

• Integrated billing system for accurate and timely invoicing
• Traffic management tools for efficient ad placement and scheduling

Content Portfolio Management OnAir provides centralized access to content assets and associated information.

• Comprehensive content catalog including titles, rights, and media information
• Financial terms management for acquired and produced content

Ad Placement Optimization The platform includes tools to maximize yield through strategic ad placement.

• Algorithms for optimal ad scheduling and inventory utilization
• Cross-channel yield optimization to prevent revenue cannibalization

Benefits

Increased Revenue OnAir helps media companies maximize their advertising revenue through optimized inventory management.

• Higher yield across multiple channels
• Reduced risk of inventory cannibalization

Operational Efficiency The platform streamlines various aspects of media operations, leading to improved efficiency.

• Centralized system for managing sales, traffic, and content
• Reduced manual processes and potential for errors

Enhanced Decision Making OnAir provides comprehensive data and tools to support strategic decision-making.

• Centralized access to content and financial information
• Planning tools to assess and maximize profitability