Offer Management

Datalex Offer Management empowers airlines to take control of their offers, boost revenue, and enhance customer satisfaction through personalized, dynamic, and contextualized offers. It enables airlines to optimize pricing strategies, create compelling bundles, and deliver a seamless shopping experience across all channels.

Features

• Dynamic pricing engine integrated with revenue management systems
• Continuous pricing capability for real-time fare optimization
• Ancillary pricing engine for non-air products and services
• Promotions tool for rapid creation and management of campaigns
• Airfare pricing engine compliant with ATPCO standards
• Shopping cart functionality for frictionless booking
• Flight search and recommendation engine for personalized results
• Support for static fare families and bundled offers
• Integration with Digital Configurator for real-time retail control

Capabilities

• Create contextualized and personalized offers using AI/ML
• Enable rule-based and dynamic pricing strategies
• Manage ancillary products and bundles seamlessly
• Monitor shopping carts and reduce abandonment rates
• Provide fast and relevant flight recommendations to inspire bookings
• Support omnichannel retailing with modular architecture
• React quickly to market changes without IT dependency

Benefits

• Boost revenue through optimized pricing and ancillary sales
• Enhance customer experience with personalization and flexibility
• Improve conversion rates and reduce cart abandonment
• Increase agility in responding to competitive and market factors
• Future-proof airline retailing strategy with scalable, cloud-native technology