Overview: Odoo's SMS Marketing application empowers businesses to engage customers directly through text messages, offering a swift and effective communication channel. With SMS boasting a 98% open rate compared to email's 20%, it's an ideal medium for time-sensitive promotions, event reminders, and personalized offers.

Features and Capabilities:

• High Open Rates: Achieve a 98% open rate with SMS, ensuring your messages are promptly read.
• Campaign Scheduling: Plan and schedule SMS campaigns in advance, allowing Odoo to manage delivery automatically.
• Cost-Effective Pricing: Send SMS messages starting from €0.01 per SMS, with credits available for purchase directly within the app.
• Link Shortening and Tracking: Automatically shorten links and integrate link trackers to monitor click rates and measure revenue generated from campaigns.
• Audience Segmentation: Target specific audiences based on criteria such as past orders, abandoned carts, list subscriptions, and event attendance.
• Direct SMS Sending: Send SMS messages directly from your contact list, facilitating quick communication with employees or customers.