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Odoo Email MarketingOdoo

Create, segment, and send personalized email campaigns effortlessly with Odoo Email Marketing.

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Product details

Overview

Odoo Email Marketing allows users to design and send professional email campaigns without technical skills. It features an intuitive interface for easy content creation and allows segmentation of databases for targeted communication. Campaign performance can be tracked in real time, offering insights into metrics like open rates, click rates, and revenue generated. It's designed to optimize email marketing efforts, ensuring messages reach the right audience at the ideal time.

Features and Capabilities

  • Email Design: Offers a simple drag-and-drop editor to create customized email content, with responsive templates optimized for both mobile and desktop.
  • Segmentation: Allows for dynamic segmentation of contact lists, enabling personalized targeting based on specific criteria such as demographics or engagement history.
  • Automation: Schedule emails and set triggers to send messages automatically based on predefined actions (e.g., welcome emails, abandoned cart reminders).
  • Analytics: Comprehensive real-time tracking of open rates, click-through rates, conversion rates, and revenue to evaluate campaign performance.
  • A/B Testing: Enables testing of different subject lines, content, and visuals to determine the most effective approach.
  • CRM Integration: Seamlessly integrates with Odoo CRM to streamline contact management and track interactions, helping refine marketing strategies.
  • Lead Scoring: Measures engagement to help prioritize leads and optimize outreach efforts.
  • Social & SMS Integration: Facilitates cross-channel campaigns by integrating email with social media platforms and SMS for multi-channel marketing.
  • Compliance: Includes GDPR-compliant features to ensure data privacy and user consent management.
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