Octipas E-Merchandising & Searchandising by ChapsVision is a unified commerce solution designed to optimize the digital shopping experience. It empowers retailers to simplify product discovery, personalize customer journeys, and boost conversion rates. Enhanced by artificial intelligence, the platform offers a suite of modules that work together to improve navigation, search, merchandising, and catalog management. Octipas helps retailers align customer expectations with business goals, delivering a seamless and inspiring shopping experience across all channels.

Features

• Searchandising:
  • Immersive search experience with accurate results.
  • Customizable product rankings per visitor.
  • Algorithm tuning based on margin, offline sales, and return data.
  • Boost, bury, or lock products/content to tell a visual story.
• E-Merchandising:
  • Predictive Merch powered by AI.
  • Product layouts tailored to page and customer.
  • Filters and sorting based on user behavior and expertise level.
  • Highlights and dynamic content placement.
• Analytics Dashboard:
  • A/B testing for products, brands, and layouts.
  • Segment-based display customization.
  • Behavioral insights from customer journeys.
• Recommendation & Personalization:
  • Real-time suggestions based on basket content and purchase history.
  • Personalized experience from first site interaction.
  • Business rule constraints for strategic alignment.
• Catalogue Manager:
  • Virtual attributes and product activation rules.
  • Linked product definitions and attribute standardization.
  • Enrichment of product data for better presentation.

Benefits

• Customer Experience:
  • Reduced shopping cart construction time.
  • Inspiring and efficient product discovery.
  • Personalized journeys and recommendations.
• Business Impact:
  • Increased average basket value (volume and value).
  • Stimulated impulse buying.
  • Improved conversion rate and profitability.
• Operational Agility:
  • Instant deployment of merchandising strategies.
  • Automated and dynamic rule-based management.
  • Faster execution and improved team skills.
• Retailer Empowerment:
  • Full control over product presentation and strategy.
  • Enhanced visibility and impulse buying stimulation.
  • Increased customer satisfaction and loyalty.