O7Play is designed to help organizations transform their customers into safe and responsible drivers through fun and structured gamification schemes. By adopting O7Play, businesses can effectively engage, motivate, and train their users, ultimately contributing to safer roads and potentially saving lives. The platform applies researched gamification principles to ensure clients consistently use telematics products, fostering loyalty and improving driving behavior. A core component of O7Play is SafeMiles®, a novel loyalty rewarding mechanism that incentivizes drivers based on their safe driving behavior. The safer a driver is, the more SafeMiles they collect, which can then be redeemed to purchase goods and services or donated to non-profit organizations. SafeMiles can function as a standalone reward scheme or integrate with existing loyalty programs of banks, telcos, or fuel retailers, allowing them to join the OSeven ecosystem where various stakeholders profit from promoting safe driving. To further boost engagement, O7Play incorporates Safe Driving Challenges. These challenges actively engage and incentivize customers to participate in and complete specific driving tasks, such as completing trips without mobile phone use or avoiding speeding. This approach ensures high user engagement and regular assessment of driving performance. Challenges can also be sponsored by retailers, offering them a unique way to appeal to safe and eco-conscious drivers while enhancing their Corporate Social Responsibility (CSR). For a competitive element, O7Play offers automated Competitions where drivers compete against all other app users. Businesses can swiftly create and run monthly competitions, rewarding top performers like "driver of the month." Users can compare their progress within the app, motivating them to strive for awards. O7Play can be deployed as a standalone product to introduce customers to the Usage-Based Insurance era or combined with O7Drive and O7Mile to leverage the full power of telematics with novel gamification.

Features & Benefits

• SafeMiles Loyalty Program
  • A novel rewarding mechanism that incentivizes safe driving by allowing drivers to collect points based on their behavior. These points can be redeemed for goods and services or donated to non-profit organizations, and the program can integrate with existing loyalty schemes.
• Safe Driving Challenges
  • Actively engages and incentivizes customers to participate in and complete specific driving tasks, ensuring high app engagement and regular performance assessment. Challenges can be sponsored by retailers.
• Driving Competitions
  • Allows drivers to compete against all other app users in automated competitions, fostering motivation to improve performance and earn awards.
• Flexible Deployment & Integration
  • Can be deployed as a standalone product to educate customers on Usage-Based Insurance or combined with O7Drive and O7Mile for enhanced telematics functionality.