
NewtonAffle
Newton is an AI-powered iOS app growth platform offering Apple Ads optimization, ASO, and multilingual keyword strategies for performance-driven success.
Vendor
Affle
Company Website

Product details
Newton is a 360° iOS app growth platform designed to revolutionize mobile marketing through AI, machine learning, and data-driven strategies. Built around the ACE philosophy—Acquire, Create, Elevate—Newton empowers brands to scale app growth by optimizing Apple Ads, enhancing App Store visibility, and driving high-quality user acquisition. With over 3,000 campaigns across 10+ countries, Newton is trusted by leading brands for its performance-first approach.
Features
- Apple Ads Campaign Management
- AI-powered optimization for targeting high-value iOS users.
- Cost-efficient campaign execution with real-time performance tracking.
- App Store Optimization (ASO)
- Data-driven strategies to improve visibility and conversion rates.
- A/B testing for creative assets and keyword performance.
- Continuous keyword optimization for sustained growth.
- Multilingual Keyword Recommendations
- AI-driven, region-specific keyword suggestions.
- Supports global reach and localized targeting.
- Custom Product Page Creation
- OpticksAI module for high-impact product pages.
- Smart automation for faster deployment and testing.
- Unified Analytics with Telescope
- Cross-platform performance tracking across Apple Ads and ASO.
- Competitive analysis and gap identification.
- Newton Index: holistic score of app health and performance.
Benefits
- Higher ROI: Efficient CPA and cost-per-install through smart targeting and optimization.
- Improved Visibility: Boosts CTR and downloads via ASO and keyword strategies.
- Scalable Growth: Supports campaigns across geographies and verticals.
- Data-Driven Decisions: Granular analytics and performance metrics guide strategy.
- Creative Excellence: Custom product pages and A/B testing enhance user engagement.
- Global Reach: Multilingual keyword tools enable expansion into new markets.