
Newspaper ManagerMirabel Technologies
Publishing-CRM built for newspaper media: unify sales, ad orders, production and billing in one platform.
Vendor
Mirabel Technologies
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Product details
Overview
The Newspaper Manager is a web-based CRM and operations platform specifically designed for newspaper publishers — print and digital alike. It streamlines the full media workflow: from sales and ad order entry, through production and pagination, to billing and reporting. By centralising customer data, ad orders, production tasks and invoices, publishers can reduce duplication, eliminate manual hand-offs and increase efficiency. The platform is tailored for media houses that sell advertising (print, digital and bundled), manage publications across multiple channels and need a unified system to handle sales, production and revenue.
Features and Capabilities
- CRM & Advertising Sales: The system allows searching and managing contacts by name, phone, email, address and custom fields; colour-coded icons differentiate agencies from advertisers.
- Ad Order Entry System: Supports creation of proposals that convert into contracts, insertion orders and invoices; handles print and digital ad buys, allows editing of ad size, positioning, frequency and pick-up instructions.
- Production & Project Management: Enables flat-planning, digital pagination and full project tracking for production tasks — keeping all elements from ad materials to website design in one module.
- Billing & Accounting: The invoicing system handles complex media packages (stand-alone production charges, net/gross adjustments, barter deals), integrates with accounting systems (e.g., QuickBooks) and supports multi-currency/payment gateway workflows.
- Reporting & Analytics: Offers a comprehensive reporting suite with dashboards, drag-and-drop data tiles (over 300) to customise insights into sales, agent performance, conversion, accounts receivable and more.
- Multi-Channel Publishing Support: From traditional print to mobile devices and web browsers, the platform supports digital editions of newspapers, enabling publishers to distribute across platforms.
- Integration & Automation: The platform integrates with the publisher’s marketing automation solution (Marketing Manager), payment modules and other third-party services to automate workflows and drive revenue.
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