Newhotel CRM is a cloud-based Customer Relationship Manager designed exclusively for the hospitality industry. Integrated with the Newhotel PMS Suite, it enables hotels, resorts, inns, and hotel groups to manage customer and company profiles, loyalty programs, personalized campaigns, and performance indicators. Recognized by over 6,000 customers in more than 65 countries, Newhotel CRM centralizes guest data and operational insights to enhance service delivery and marketing effectiveness.

Features

• Guest Consumption Profiles: Analyze guest behavior and preferences across hotel facilities.
• Personalized Campaigns: Create and launch exclusive promotions directly to consumers.
• Loyalty Programs: Segment guests and track transaction history, stays, and engagement.
• Sales Analysis: View performance by group and unit using USALI metrics and night statistics.
• Document Manager: Store and manage customer-related documents securely.
• Responsive HTML Platform: BYOD (Bring Your Own Device) support for flexible access.
• Contracts & Pricing Management: Centralized control of agreements and rate structures.
• Agenda & Scheduling: Manage tasks, KPIs, and schedules per seller or department.
• Marketing & Communication Tools: Integrated tools for outreach and engagement.
• Performance Indicators: Monitor and improve results with strategic insights.
• Account Manager Dashboard: Get a complete view of customer and company profiles.

Benefits

• Enhanced Guest Experience: Deliver personalized services based on detailed consumption data.
• Marketing Efficiency: Launch targeted campaigns with measurable impact.
• Operational Integration: Connect all hotel operations data into unified profiles.
• Revenue Growth: Use loyalty programs and segmentation to increase repeat bookings.
• Strategic Decision-Making: Leverage performance indicators and sales analysis for planning.
• Scalability: Suitable for independent hotels and large hotel groups.
• Automation: Streamline communication, scheduling, and reporting tasks.
• Security & Accessibility: Cloud-based platform with responsive design and secure data handling.
• 24/7 Support: Backed by a highly specialized helpdesk team.