Overview

NetRivals (part of the Lengow suite) is a price-and-market intelligence SaaS that helps retailers and brands monitor competitor prices, stock and seller activity across websites and marketplaces, generate actionable insights and automate repricing strategies to protect margins and capture sales opportunities. The platform combines large-scale data collection, AI product matching and out-of-the-box dashboards to deliver historical trends, alerts and APIs for integrating pricing decisions across channels.

Features and Capabilities

• **Data collection & coverage: **Automated crawling and marketplace connectors capture competitor prices, availability and seller details across thousands of sites and major marketplaces, enabling broad market visibility.
• **Price monitoring & alerts: **Real-time price and stock monitoring with configurable alerts for price drops, out-of-stock situations, or MAP/MSRP violations to spot opportunities and risks quickly.
• **Dynamic repricing & strategy editor: **No-code dynamic pricing rules and a Strategy Editor let teams define target margins, seller whitelists/blacklists, marketplace-specific rules and automated repricing workflows that execute across channels.
• **Competitive analytics & dashboards: **Prebuilt dashboards and historical trend analysis surface insights like price evolution, market share, buy-box signals and seller performance to inform commercial strategy and forecasting.
• **Product matching & AI: **AI-driven matching engine links catalogue SKUs to competitor listings at scale (including fuzzy matching for marketplaces), reducing manual mapping and improving monitoring accuracy.
• **Multichannel integration & execution: **APIs and connectors integrate with Google Merchant, major marketplace APIs and feed/fulfilment tools so repricing or price updates flow to ads, listings and marketplace channels.
• **Reseller & brand protection: **Tools to monitor reseller networks, detect unauthorized sellers, and enforce pricing policies (MAP/MSRP) across reseller listings and marketplaces.
• **Data export & BI access: **Comprehensive data access via exports and APIs for custom BI tools, enabling teams to feed NetRivals data into broader analytics stacks or reporting pipelines.
• **Use cases & outcomes: **Common use cases include repricing to win buy box, detecting market opportunities (out-of-stock competitors), improving ad feed alignment, and measuring distributor/reseller compliance.