Overview

NetMarkets is Lengow’s marketplace management platform that helps brands and retailers expand direct-to-consumer (D2C) reach by centralising product feed and content syndication, automating marketplace onboarding and compliance, and synchronising orders and fulfilment across many marketplaces and channels — all from a single interface. The platform focuses on accelerating marketplace launches, maintaining channel-specific data quality, and reducing manual work so teams can scale internationally with fewer errors.

Features and Capabilities

• Channel Connectivity & Scale: Connects to dozens of marketplaces (pre-built templates and integrations) so you can publish across numerous generalist and specialist marketplaces without custom development.
• Product Content Syndication: Pulls from PIM/ERP/CMS, enriches and normalises product data, and adapts fields (titles, descriptions, images, attributes) per marketplace in real time.
• Marketplace Launch Automation: Pre-built feed structures, category mapping suggestions and a test-mode to validate listings before going live, speeding up international launches.
• Field & Category Mapping: Smart mapping engine suggests channel categories and attributes; supports rules to split, map or transform catalogue fields automatically.
• Rules Engine & Workflow Automation: Create conditional rules to adapt data, exclude SKUs, apply price or attribute transformations, and automate channel-specific workflows.
• Order & Fulfilment Synchronisation: Centralised order dashboard with bi-directional syncing to back-office systems (ERP, fulfilment partners) and support for marketplace-managed fulfilment flows.
• Localization & Compliance: Automatic localisation (currency, language, formatting) and ongoing updates to stay compliant with each marketplace’s evolving requirements.
• Quality Control & Validation: Pre-publish validation and error reporting to reduce listing rejections and improve acceptance & ranking on channels.
• Performance Monitoring & Insights: Track marketplace performance, listings status, and channel health to inform optimisation and channel strategy.
• Integrations & Extensibility: APIs and connectors for PIM/ERP/CMS, plus continuous maintenance of marketplace integrations so customers don’t need heavy IT intervention.
• Professional Services & Support: Onboarding, marketplace strategy help, and agency/partner ecosystem to accelerate adoption and custom needs.